They are busy getting their job done, interacting with others, and having fun. However, it has been proven repeatedly that most users do not share this view of the application. Moreover, engineers have a clear mental model of the data, and may assume that everyone shares this. Developers are naturally drawn to this approach because it is easy to achieve technically, and is the path of least resistance when the team is under time pressure. In contrast, poorly designed products are a result of Data Centered Design, or Technology Centered Design, which considers technical artifacts such as the database tables, to create a series of forms that allows the user to "put and get" the data. It strives to develop products that are tightly aligned with the user's needs. User Centered Design is a philosophy that puts the user, and their goals, at the center of the design and development process. We recommend a process inspired by a well-established design philosophy called User Centered Design. Instead, we suggest a different approach. It is tempting to jump straight to mechanics and start thinking about points, badges, and leaderboards. When starting to implement gamification into your enterprise software, it may be difficult to know where to begin. "Games give us unnecessary obstacles that we volunteer to tackle."
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